UPDATE: Bad Bunny has thrust the Fort Worth Zoo into the global spotlight, generating over $15,000 in donations for the endangered Puerto Rican Crested Toad, thanks to the viral popularity of his character, Sapo Concho. This unexpected financial boost comes as the zoo prepares to open a breeding and conservation center in Puerto Rico in 2026.
The pop star’s influence has created a surge of interest and support for a species that remains critically endangered, with an estimated wild population of only 1,000 to 3,000 adult toads. The hype surrounding the Sapo Concho character has not only raised awareness but has also turned fan engagement into tangible funds for conservation efforts.
Diane Barber, senior curator of ectotherms at the Fort Worth Zoo, confirmed to CHRON that donations linked to Bad Bunny’s promotion of Sapo Concho are already making a significant impact. “This influx of support is crucial as we aim to establish a breeding and conservation facility in Puerto Rico,” Barber stated.
The zoo’s commitment to the Puerto Rican Crested Toad’s survival has been ongoing for decades, involving comprehensive breeding and reintroduction programs. The work includes successful lab breakthroughs, such as the world’s first in vitro fertilization for the species in 2019, which produced an influential toad named Olaf. Olaf’s offspring have played a pivotal role in enhancing the genetic diversity needed for successful conservation efforts.
The excitement around Sapo Concho has translated into an array of merchandise, including plush toys and collectible figures, which have sold out rapidly due to high demand. This merchandise rollout coincided with Bad Bunny’s recent Puerto Rico residency, where Sapo Concho was prominently featured in his performances and promotional materials.
National Geographic and the U.S. Fish & Wildlife Service have emphasized the urgency of the situation for the Puerto Rican Crested Toad, highlighting ongoing threats and the need for immediate conservation action. The spotlight on Sapo Concho may serve as a vital catalyst for raising awareness and funds, but experts warn that sustained efforts are essential for long-term success.
Looking ahead, zoo officials are optimistic about the potential for further exposure, especially with Bad Bunny confirmed as the halftime headliner for the Super Bowl in early 2026. This high-profile event could bring even more attention to the Sapo Concho story, potentially boosting support for the ongoing conservation initiatives.
Barber acknowledged the need for continued funding and support to ensure the success of their conservation goals. “The hard work begins long after the memes fade,” she cautioned, noting that the real test lies in successfully reintroducing the toads into their natural habitats.
As Fort Worth Zoo continues its vital work, the unexpected partnership with pop culture serves as a powerful reminder that local conservation efforts can expand into global movements. The coming months will be critical as the zoo strives to convert this moment of excitement into lasting change for the endangered Puerto Rican Crested Toad.
