Anni Chung, the CEO of Self-Help for the Elderly, has been a pivotal figure in advocating for the needs of Asian seniors in San Francisco since 1981. Under her leadership, the organization has expanded its annual budget from $1 million to an impressive $34 million, helping over 40,000 seniors in the community. Recognized as one of the 2025 San Franciscans of the Year, Chung’s efforts have brought significant attention to the unique challenges faced by this demographic.
Chung reflects on her recognition with humility, emphasizing that the award represents the hard work of her staff, volunteers, and supporters rather than her individual efforts. “I feel really honored, but I also feel very humbled. It’s really not about me,” she stated. This sentiment underlines her belief that advocacy for seniors is a collective effort, driven by a dedicated team.
In the early years of Self-Help for the Elderly, Chung faced significant hurdles. Many of the organization’s clients belong to low-income immigrant families who often do not speak English. “Getting their needs out in the community took a while,” she explained. Initially, there was a misconception that providing food for the elderly was solely a governmental responsibility.
Chung noted, “In the late ’70s, Self-Help was the only one in San Francisco that served ethnic meals,” providing familiar options like rice, which resonated with the community. Building awareness without a marketing budget took considerable time, requiring nearly 15 years of grassroots efforts. Today, the organization has transformed into a vital resource, serving as a cultural bridge for many seniors.
A central tenet of Chung’s approach is the importance of cultural sensitivity in service provision. She articulates a fundamental difference between Western individualism and Eastern family-oriented values. “You respect the elderly. If you have a plate of good food, the best piece goes to the most senior,” she emphasized. This cultural understanding facilitates the organization’s mission to serve its community effectively.
In addressing the broader impact of her work, Chung highlights the significant Asian population in San Francisco. “There are 200,000 Chinese residents across all 11 districts,” she noted, revealing the lack of service providers in areas with high concentrations of low-income Asian seniors. Collaborating with local officials, including Supervisor Ahsha Safai, Chung successfully established a senior center in District 11, which now serves as a hub for the community.
As the organization continues to grow, it has also adapted to modern challenges. Chung is particularly concerned about recent cuts to food programs, which have further strained resources for vulnerable populations. To combat these challenges, she has leveraged partnerships, such as the recent collaboration with Mayor Daniel Lurie and the Crankstart Foundation, which allocated $18 million for emergency food assistance.
Chung remains optimistic about the involvement of younger generations in advocacy efforts. “We’re very gratified. When something bad happens, something good always happens,” she proclaimed. Approximately 50% of her staff consists of younger employees from various generations, all bringing unique perspectives and approaches to community service.
Despite the strides made, Chung recognizes the need for greater visibility of senior stories. “Seniors feel awful when they’re treated like aliens or enemies,” she remarked, stressing the importance of integrating their voices into community discussions. She aims to strengthen the narrative surrounding Asian seniors, urging San Franciscans to support this cause and help amplify their experiences.
As she looks to the future, Chung remains steadfast in her commitment to advocacy, inspired by her mentor, Beatrice Schiffman, who founded Self-Help in 1966. “She taught us if you have a mission, you never stop fighting for what you believe in,” Chung said.
In closing, Chung shares her favorite local dining spots, including Harborview and Lai Hong Lounge, emphasizing that these businesses support Self-Help for the Elderly. Her passion for food and community not only reflects her cultural roots but also embodies her ongoing dedication to serving San Francisco’s diverse senior population.
