UPDATE: Jaguar’s groundbreaking Type 00 has resurfaced in London, sparking immediate excitement as the luxury brand pivots its strategy to target high-end markets. Just a year after announcing its radical shift, this striking coupe was showcased outside the prestigious Chancery Rosewood hotel, coinciding with the 90th anniversary of the iconic Jaguar name.
The Type 00, a polarizing electric vehicle (EV), was resprayed in a vibrant London Red matte finish, ensuring it stood out among a fleet of luxury vehicles including Rolls-Royce and Lamborghini. This bold marketing move comes on the heels of rumors surrounding the departure of Jaguar’s design chief, Gerry McGovern, heightening interest in the brand’s future direction.
Jaguar’s managing director, Rawdon Glover, confirmed that the production model is expected to start at around $130,000, comparable to the Porsche Taycan 4S. However, the official debut of the production-ready vehicle has been delayed, now scheduled for 2026 instead of the previously anticipated year-end reveal. Despite this, deliveries are still projected to commence before the close of next year.
Amid these changes, Jaguar is planning a significant transformation, with Glover indicating that 85 percent of future customers will be new to the brand, as the company aims to attract a fresh clientele. The Type 00 and subsequent models will be far more luxurious and expensive than previous offerings, marking a clear departure from the past.
Jaguar’s commitment to electric vehicles is evident as they prepare to discontinue all existing models, with only the F-Pace remaining for now. However, even this model is set to be phased out by 2026, leaving the upcoming EV as the brand’s sole representative in the market. Glover expressed confidence in the Type 00, stating it will “create a real visceral reaction” and promises a vehicle that embodies true drama.
As Jaguar pushes boundaries in the luxury automotive sector, the unveiling of the Type 00 has already generated significant buzz. With its eye-catching design and ambitious pricing, it’s clear that Jaguar is attempting to redefine its identity and capture the attention of a new generation of car enthusiasts.
Stay tuned for more updates as Jaguar gears up for its future in the electric luxury market. The automotive world is watching closely!
