The United States Olympic & Paralympic Committee has appointed Snoop Dogg as the first-ever honorary coach for Team USA, ahead of the 2026 Winter Olympics in Milano Cortina. This role, announced on Thursday, involves Snoop Dogg supporting and celebrating U.S. athletes off the field. Known for his commitment to community engagement and mentorship, Snoop Dogg aims to motivate athletes as they prepare for the upcoming Olympic and Paralympic Games.
Snoop Dogg’s enthusiasm for Olympic sports was evident during the 2024 Paris Olympics, where he served as an unofficial spokesman. His presence included participating in NBC’s coverage of the Paralympic Opening Ceremony, where he delivered a welcome message for athletes and spectators alike. The USOPC expressed confidence in Snoop Dogg’s ability to bring his signature humor and warmth to the role, stating that he will help inspire Team USA athletes on their journey to the Winter Games and beyond.
In a statement, Snoop Dogg reflected on his new position, saying, “Team USA athletes are the real stars—I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines.” He emphasized that the athletes embody the best qualities of sports: talent, heart, and perseverance.
This honorary coach position is not merely ceremonial. Snoop Dogg is actively involved in raising awareness for the Team USA Fund, which provides crucial resources for athletes. This includes direct support for mental health initiatives, educational programs, and training opportunities.
Snoop Dogg’s contributions to the Olympic movement have already begun to take shape. His participation in the Paris Olympics included joining the torch relay during the opening ceremony, marking a significant moment in his involvement with the Olympic community. As the 2026 Winter Olympics approach, his role is expected to further engage fans and enhance the visibility of Team USA athletes.
With a storied career in music and entertainment, Snoop Dogg’s appointment as honorary coach adds a unique dimension to Team USA’s preparations. His ability to connect with diverse audiences may inspire a new generation of fans to rally behind U.S. athletes as they compete on the world stage. The excitement surrounding Team USA’s journey to the Winter Games is heightened by the presence of a figure known for his charisma and cultural impact.
As preparations for the 2026 Winter Olympics ramp up, Snoop Dogg’s contributions will be closely watched. His commitment to uplifting athletes and promoting the values of sportsmanship aligns well with the goals of the USOPC and the broader Olympic movement. The partnership between Snoop Dogg and Team USA is poised to create a vibrant atmosphere leading into the Games, showcasing the spirit of competition and community that defines the Olympic experience.
