UPDATE: Millions across Japan have embraced a unique Christmas tradition by indulging in Kentucky Fried Chicken, as evidenced by the bustling crowds at KFC locations. This year, the phenomenon continues to grow, with customers reportedly placing orders up to six weeks in advance, marking a significant surge in demand.
This seasonal craze, which began in the 1970s, has transformed into a cultural mainstay, with Christmas Eve identified as KFC’s busiest day of the year. The fast-food giant’s holiday bucket, priced around $37, is now a staple for many Japanese families, reflecting a savvy cross-cultural marketing success that has positioned KFC as the third most profitable fast-food franchise globally, valued at $15.4 billion.
The origins of this unusual holiday custom trace back to Takeshi Okawara, who managed the first KFC franchise in Japan. Overhearing foreign customers lament the absence of turkey dinners, Okawara launched a promotional campaign that filled the festive void in Japanese culture. As Joonas Rokka, an associate professor of marketing, noted, “It filled a void. There was no tradition of Christmas in Japan, and so KFC came in and said, ‘this is what you should do on Christmas.’”
Customers are now eagerly anticipating their holiday feasts, with many influencers sharing their KFC Christmas bucket experiences. Megan Elizabeth, a Tokyo-based influencer, showcased her family’s spread in a recent video post, which included a commemorative plate, chicken tenders, classic fried chicken, lemon cheesecake, and cheesy rice.
KFC’s success during the festive season has become crucial, accounting for roughly one-third of the company’s annual revenue in Japan. The promotion’s enduring popularity suggests it will continue to thrive for years to come, with more than 1,100 locations across Japan contributing to the frenzy.
As the holiday approaches, KFC has adapted to the surge in orders by introducing online pre-order discounts, further streamlining the customer experience. The evolving tradition of eating KFC for Christmas has not only captivated locals but has also sparked curiosity among international visitors.
The KFC Christmas phenomenon is set to continue, and its impact on Japanese holiday culture remains profound. With the holiday meal now firmly established as a beloved custom, KFC’s legacy in Japan shows no signs of fading.
Stay tuned for further updates as this unique cultural celebration unfolds.
