UPDATE: In a stunning development, actor Park Jeong Min has been named the top rising star in a big data analysis of actor brand reputation for December 2025, surpassing fan favorites Lee Jun Ho and Lee Je Hoon. This urgent update comes from the Korea Corporate Reputation Research Institute, which analyzed over 53 million data points to assess consumer behavior and brand engagement.
The analysis, conducted between November 26 and December 26, 2025, reveals that Park Jeong Min’s brand reputation index reached an impressive total of 5,165,198. His scores included a participation index of 880,636, media index of 1,775,836, communication index of 1,427,370, and community index of 1,081,356. This positions him as the definitive trendsetter in the industry.
Following closely, Lee Jun Ho secured the second spot with a brand reputation index of 2,744,534. His performance metrics included a participation index of 143,439, media index of 629,592, communication index of 1,353,605, and community index of 617,898. Meanwhile, Lee Je Hoon came in third with a total index of 2,424,471, reflecting a participation index of 285,714, media index of 870,976, communication index of 845,336, and community index of 422,446.
Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, stated, “According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place.” He further emphasized Park’s impact, declaring him the current trendsetter in the industry.
This analysis is significant as it not only highlights the rising stars in the acting world but also underscores the shifting dynamics of audience engagement and brand loyalty. As consumers increasingly turn to online platforms for entertainment choices, these rankings reflect their preferences and interests.
With Park Jeong Min leading the charge, fans and industry insiders alike will be watching closely to see how these rankings will influence future projects and brand endorsements for all three actors.
As the year concludes, the competition among actors remains fierce. The top five includes notable performances from Yoon Kye Sang, who has captivated audiences with his compelling acting, and Choi Woo Sik, recognized for his romantic comedy expertise.
Stay tuned for more updates on how these rankings will shift in the coming months as the entertainment landscape continues to evolve.
