The interest in cryptocurrencies appears to be waning as the year comes to a close. Worldwide Google search volume for the term “crypto” has fallen significantly, reaching a low of 26 on December 25, 2025, just two points above its one-year low of 24. In the United States, the situation is even more pronounced, with search volumes dropping to a yearly low of 26. This decline suggests a lack of engagement from retail investors in the crypto market.
The scale for Google search volume ranges from 0 to 100, where 100 represents peak interest. The current figures reflect a stark contrast to the heightened activity observed earlier in the year. According to crypto influencer Mario Nawfal, there is “close to no retail interest in crypto right now.” Nawfal noted the impact of recent events, such as the Trump-Melania memecoin drama, which he believes has undermined confidence among retail investors.
The prolonged low search volumes highlight a broader trend of skepticism surrounding the crypto market. The sentiment has been further influenced by the aftermath of nearly $20 billion in leveraged liquidations, which has left many investors wary. The Crypto Fear and Greed Index, an established indicator of market sentiment, recorded a yearly low of 10 in November 2025, signaling “extreme fear” among investors.
Despite the recent slight increase in the index to 28, the sentiment remains cautious and fearful. Since the historic market crash in October, investor attitudes have fluctuated between “fear” and “extreme fear.” The current state of the market reflects ongoing concerns about its stability and the potential for further decline.
The decline in search volume, coupled with prevailing fear among investors, poses challenges for the crypto industry as it heads into 2026. Many are questioning whether renewed interest can be stimulated without significant changes in market dynamics. As Nawfal emphasized, the current sentiment among retail traders suggests that confidence may take time to rebuild.
In conclusion, as 2025 closes, both Google search trends and the Crypto Fear and Greed Index illustrate a cautious outlook for the cryptocurrency market. Investors and stakeholders alike will be watching closely to see if sentiment shifts in the new year, potentially reigniting interest in this volatile sector.
