URGENT UPDATE: The Buffalo Bills have just announced a major shift in their broadcasting strategy, revealing that they will produce and distribute all radio broadcasts in-house starting in 2026. This pivotal move will end their long-standing 14-year partnership with WGR-AM 550 and Rochester affiliate 950-AM The Fan.
Beginning on February 9, 2026, the Bills will transition to streaming exclusively on BuffaloBills.com and the Bills app, marking a significant change in how fans access game coverage and team updates. This decision underscores the evolving landscape of media consumption, as the Bills aim to enhance their connection with supporters and the local business community.
In addition, the popular show “One Bills Live,” airing weekdays from 1-3 p.m., will also be produced in-house, though it will continue to be simulcast on MSG Western New York. Co-hosts Chris Brown and Steve Tasker will retain their roles, ensuring that fans still receive the same insightful commentary they have come to expect.
Pete Guelli, the Bills’ chief operating officer, emphasized the importance of this transition. “The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community,” he stated in an official announcement.
This strategic pivot not only reflects the Bills’ commitment to their fan base but also highlights the growing trend of sports teams taking control of their media channels. As the Bills prepare for this transition, fans can expect a more direct and engaging experience tailored to their needs.
With this announcement, the Buffalo Bills are set to redefine how they connect with their supporters, making it clear that the future of team broadcasting lies in their own hands. Stay tuned for more updates as this story develops.
