Mesa Launches Urgent Campaign to Combat Youth Opioid Crisis

UPDATE: The City of Mesa has just launched a groundbreaking educational campaign aimed at combatting the youth opioid crisis, partnering with The Be Kind People Project. This urgent initiative, named “Be Aware. Be Strong. Be HealthyTM Mesa,” is designed to directly reach students, educators, and parents within Mesa Public Schools and surrounding institutions.

The campaign is financially supported by Mesa’s share of $4.7 million from national opioid settlement funds. Mesa Mayor Mark Freeman described this effort as an unprecedented move to build resilience among youth, stating,

“This is a one-of-a-kind effort that invests in prevention by reaching children where they are.”

The initiative aims to empower the next generation with the strength to resist drug temptations, creating a healthier community for years to come.

As part of this comprehensive strategy, the city has also allocated $1 million in community grants to support seven organizations, including Jacob’s Hope, which assists opioid-impacted newborns. This multi-faceted approach underscores Mesa’s commitment to prevention, education, and youth support amidst a growing crisis.

The opioid epidemic has wreaked havoc across Arizona, compelling community leaders to act decisively. Marcia Meyer, Founder and CEO of The Be Kind People Project, emphasized the need for innovative solutions, stating,

“By reaching children and families early with programs that build confidence, kindness, and resilience, we’re equipping Mesa’s students to make safe, healthy choices and lead positive lives – in school and far beyond.”

The educational campaign will feature evidence-based, age-appropriate content focusing on healthy practices and emotional strength. Renee Parker, Director of Community Partnerships for Mesa Public Schools, expressed gratitude for the collaboration, noting,

“Through our partnership and the talent of The Be Kind People Project, we will be able to provide engaging public service announcements that resonate with students and encourage safe, informed choices.”

Mesa, being the second-largest recipient of opioid settlement funds in Maricopa County, is strategically deploying these resources to not only address the immediate crisis but also to create lasting change in the community.

A formal launch event for The Be Kind People Project will take place on October 22 at the Arizona Museum of Natural History. Media representatives are invited to RSVP by emailing [email protected] to witness this pivotal moment for Mesa’s youth.

As the city takes these bold steps, the urgency of the opioid crisis remains ever-present, and Mesa’s proactive measures signal hope for a healthier future. The community’s engagement in this campaign is vital, as it seeks to alter the trajectory of youth substance abuse and foster a culture of wellness and resilience.