UPDATE: A significant controversy has emerged surrounding BOYNEXTDOOR’s Jaehyun following his behavior during the promotions for the girl group Hearts2Hearts. This incident, which occurred on October 25, 2025, on Mnet’s popular show M Countdown, has ignited widespread backlash online, drawing attention to the treatment of female idols in the K-pop industry.
During an interview segment, Jaehyun was criticized for yelling the real name of a fellow member, Kim Donghyun, while he and Hearts2Hearts participated in a dance challenge. Netizens quickly condemned his actions as disrespectful, with many emphasizing the need for more professional conduct from male idols.
The situation escalated further as fans scrutinized Jaehyun’s behavior during individual shots of the girl group, leading to a wave of negative commentary about his role as an MC. This has sparked discussions about the treatment of female artists in K-pop and the responsibilities of male idols during promotional events.
In the midst of this controversy, an old video featuring BTS and TWICE has resurfaced, amassing over 3 million views on social media. Fans reacted strongly, with some expressing disdain for the resurfacing of the clip, arguing that it unnecessarily drags other idols into the conversation.
One user lamented, “I f*cking hate this… it reminds me of this video clip,” while another urged, “Take down this post. Why are you acting stupid? Don’t drag BTS into this and make a mess.” This illustrates the heightened emotions surrounding the issue, as fans passionately defend their favorite idols while calling for accountability.
The fallout from Jaehyun’s actions has drawn parallels to past incidents, prompting discussions about respect and professionalism in the industry. As the story develops, it will be crucial to monitor the reactions from both the fan communities and the involved agencies.
NEXT: Fans are eager to see how both BOYNEXTDOOR and Hearts2Hearts will respond to the backlash. Additionally, industry experts will likely weigh in on the broader implications for K-pop idols and their public interactions. With the conversation surrounding this controversy gaining momentum, it remains to be seen how it will impact future promotions and interactions within the K-pop community.
Stay tuned for further updates as this story unfolds. The urgency of this situation reflects the ongoing challenges faced by idols in navigating public scrutiny and the expectations placed upon them in the fast-paced world of K-pop.
