On the latest episode of “Real Time” airing on October 31, 2025, host Bill Maher issued a stark warning about the future of the Democratic Party, suggesting it is at risk of becoming a “ghost brand,” akin to the now-defunct retail giant Sears. Maher’s comments come as the party faces its lowest approval ratings in 35 years, with a staggering 63% unfavorable rating.
Maher expressed deep concern, stating, “The cautionary tale of the ghost brand is an important one because it applies not only to business but also to politics.” He drew parallels between the Democratic Party’s decline and the downfall of Sears, which once accounted for 1% of the entire U.S. economy and dominated the appliance market. “Like Sears, the Democratic Party was once mighty and popular,” Maher lamented.
The host further elaborated on the notion of a ghost brand, describing it as “a company or a store that still exists but only as a pathetic shell of its former self.” He emphasized the urgency of the situation, saying, “Did we love Sears? No. But that was beside the point. You just went.” This statement highlights the party’s current struggle to maintain relevance among voters.
Adding to his critique, Maher humorously referenced another fading American icon, Playboy, which he claimed altered its formula to the detriment of its brand. “Like the Democratic Party, Playboy decided they didn’t need straight men anymore,” he quipped, drawing an analogy that resonated with audience sentiments on cultural shifts.
Maher’s remarks come amid a backdrop of discontent within the party, as strategists reportedly contemplate drastic measures to rejuvenate their polling numbers, with some even resorting to “praying” for a recession, according to a The Hill report. The urgency of Maher’s warnings underscores a significant moment for Democrats as they navigate a political landscape increasingly dominated by their opponents.
In his closing remarks, Maher invoked the memory of Barneys, another retail brand that succumbed to bankruptcy, stating, “I’m not making this up just because it’s Halloween, but after Barneys closed for good in 2020, it became, yes, a spirit Halloween.” He concluded emphatically, “Democrats need to get their s— together because America needs two political parties, not one party and one Halloween store.”
As the political landscape continues to evolve, Maher’s commentary has sparked discussions about the future of the Democratic Party and its ability to regain its footing. Observers are left asking: what steps will the party take next to avoid the fate of these ghost brands?
This developing situation demands immediate attention as both parties gear up for upcoming elections. Stay tuned for further updates on this critical issue.
