Domino’s Pizza Inc. has introduced a new addition to its Specialty Pizzas lineup: the Spicy Chicken Bacon Ranch Pizza, available for just $9.99 as part of its Mix and Match deal. This offering features grilled chicken breast, creamy ranch dressing, smoked bacon, jalapenos, provolone cheese, and a drizzle of buffalo sauce. Customers can now enjoy this flavorful pizza any day of the year, as the promotion aims to encourage indulgence without the premium price typically associated with specialty pizzas.
The launch of the Spicy Chicken Bacon Ranch Pizza was announced on November 10, 2025, from the company’s headquarters in Ann Arbor, Michigan. The new pizza expands Domino’s existing selection, which includes popular choices like The People’s Pizza-Deluxe and Philly Cheese Steak, bringing the total number of Specialty Pizzas to eleven.
Celebrity Partnership and Marketing Campaign
To promote this new offering, Domino’s has partnered with actress Retta, known for her role in the acclaimed NBC sitcom “Parks and Recreation.” The collaboration aligns with Retta’s iconic catchphrase “Treat Yo Self,” which encourages self-indulgence and enjoying the finer things in life. The marketing campaign will feature television advertisements showcasing Retta, set to air in the coming weeks, inviting customers to treat themselves with Domino’s pizzas.
Kate Trumbull, Domino’s Executive Vice President and Chief Marketing Officer, emphasized the significance of this partnership. “Domino’s Specialty Pizzas help put the ‘mmm’ in ‘Domino’s,’ and our Spicy Chicken Bacon Ranch Pizza is no exception. With our Mix and Match deal, customers can indulge in delicious pizzas every day without breaking the bank,” she stated.
Company Overview and Economic Impact
Founded in 1960, Domino’s has become the largest pizza company globally, operating over 21,700 stores across more than 90 markets. For the trailing four quarters ending September 7, 2025, the company reported global retail sales exceeding $19.7 billion. The substantial majority of its outlets are independently owned franchises, accounting for approximately 99% of its stores by the end of the third quarter of 2025.
In the United States, Domino’s has seen significant growth in digital sales, generating more than 85% of its retail sales through online channels in 2024. This shift highlights the company’s commitment to innovative ordering platforms, making it easier for customers to enjoy their favorite pizzas.
To experience the new Spicy Chicken Bacon Ranch Pizza or any other Specialty Pizza for $9.99, customers can visit www.dominos.com or use the Domino’s mobile app. With exciting offerings like these, Domino’s continues to encourage customers to “Treat Yo Self” any day of the year.
