Emily Sundberg has successfully transformed her Substack newsletter, “Feed Me,” into a seven-figure media venture, attracting a diverse audience and reshaping conversations around business and culture. Launched initially while she was still employed at Meta, Sundberg’s newsletter has become a prominent platform where readers engage with insights on finance, ambition, and the nuances of contemporary enterprise.
What sets “Feed Me” apart is Sundberg’s unique ability to blend sharp analysis with cultural commentary. Her approach resonates with a wide audience, ranging from Wall Street professionals to creative bartenders. By curating a mix of tips, industry news, and in-depth interviews, she has established her newsletter as a vital resource for those eager to navigate the complexities of today’s economy.
From Side Project to Media Empire
The journey to success began in earnest when Sundberg faced layoffs at Meta in 2022. This pivotal moment prompted her to focus entirely on her Substack, which had already shown promise as a side project. With this newfound dedication, she quickly recognized a gap in the market—coverage that combined the rigor of financial fluency with the appeal of cultural curiosity.
Sundberg’s inspiration springs from her conversations with friends and industry contacts, allowing her to tap into what readers genuinely want to know. As she noted, “I don’t write for gatekeepers or other journalists. I write for my readers: people who are smart, curious, and want to be in the know.” This direct connection to her audience has fueled her growth and solidified her voice in the crowded media landscape.
Within just twelve months, “Feed Me” has grown its readership by over 60%, reaching more than 150,000 subscribers. The newsletter has consistently ranked among the top ten business and culture publications on Substack, a platform that itself has surpassed five million paid subscriptions as of March 2025. The success of “Feed Me” is not merely a reflection of its content but also of the strong community Sundberg has cultivated, characterized by intimacy rather than scale.
Expanding Horizons
Sundberg’s ambitions extend beyond her newsletter. Recently, she launched a new food podcast titled “Expense Account,” produced in partnership with Substack and hosted by Jason Lee. The podcast, which debuted with chef Alison Roman as its first guest, is an extension of the culture and conversations that “Feed Me” has popularized. The idea for the podcast emerged organically during Sundberg’s collaboration with Lee, highlighting her knack for recognizing opportunities that align with her brand.
In addition to her content, Sundberg has developed a robust merchandise line featuring her branded logo, which consistently sells out. Events in key cities such as New York and London have further solidified her presence in the industry. Her focus on building a community around her brand is evident, as she maintains an active tip line that connects her with readers and industry insiders.
Sundberg’s success also challenges conventional views on media. She has been described as “provocative,” yet she asserts that her voice is not outlandish compared to that of her male counterparts. Instead, she emphasizes her distinctive style and approach, which resonate with her audience. “I’m just doing it in my voice,” she says, reflecting her commitment to authenticity.
The growth of “Feed Me” underscores a significant shift in how independent media can thrive in the digital age. Sundberg’s disciplined approach and dedication to her craft have allowed her to carve out a niche that not only entertains but also informs. As she continues to expand her offerings, she remains grounded in the hard work that brought her success.
“I’ve worked really hard to make this happen,” Sundberg shares. “It took a tremendous amount of work and sacrifices that aren’t always evident.” Her journey illustrates that while the rewards of content creation can be substantial, they come alongside challenges that require resilience and determination.
In an era where traditional media often struggles to engage audiences, Sundberg’s model serves as a blueprint for aspiring creators. Her blend of wit, honesty, and a keen understanding of cultural dynamics is feeding a new generation hungry for insights into the world of business and beyond.
