Anastasia Soare, the founder of Anastasia Beverly Hills, has unveiled her memoir, Raising Brows: My Story of Building a Billion-dollar Beauty Empire, priced at $32 for the hardcover edition. The book officially releases on March 15, 2024, and is available through major retailers including Amazon and Barnes & Noble. In this personal narrative, Soare shares her journey from humble beginnings in Romania to creating a global beauty empire.
Soare emphasizes the importance of sharing her story, stating, “Everybody was telling me, ‘You have to share your story’ because I always like to support young entrepreneurs.” She aims to inspire aspiring business owners by illustrating that resilience is essential in the face of adversity. “If you believe in your dream and you believe so hard and you love what you do, you should not give up,” she encourages.
From Romania to the U.S.: Overcoming Challenges
The memoir recounts Soare’s challenging childhood in Romania during a communist regime and her eventual migration to the United States. She recalls the difficulties her family faced, including her husband’s quest for political asylum at the American Embassy in Italy, which delayed their arrival in the U.S. for two and a half years. “I talk about the time growing up in a communist regime Romania, and the hurdles that we went through to come here,” Soare reflects.
Upon arriving in the U.S., Soare struggled with language barriers and financial instability while yearning for her family back home. Her turning point came when she began working at a beauty salon, which helped her gain traction in the industry. “I worked there for almost two years. Meanwhile, I bought a disposable camera and started taking family pictures,” she shares. A pivotal moment occurred when she noticed that her eyebrows were a key feature in her photographs, sparking the idea for her future brand.
Soare’s memoir goes beyond her personal narrative; it delves into the intricacies of establishing Anastasia Beverly Hills, gaining celebrity clients, and navigating the entrepreneurial landscape. She aims to motivate others who may feel discouraged in their pursuits, saying, “If Anastasia was able to do it without speaking the language, without having money… I can do it too.”
Celebrity Endorsements and Positive Reception
As the book launch approaches, Soare has received enthusiastic feedback from clients and friends. Notably, reality television star Kim Kardashian praised the memoir, stating, “This book is a must-read for anyone chasing a dream and determined to leave their mark.” Soare acknowledges Kardashian’s influence on her journey, highlighting how important it was to have her support.
Reflecting on the writing process, Soare notes, “I went back to things that were a long time ago, but now I feel like they are vivid in my mind.” Writing the memoir provided her with an opportunity to pause and reflect on her accomplishments, something she rarely does amidst her busy schedule.
With the release of Raising Brows, Soare hopes to not only share her story but also inspire a new generation of entrepreneurs to pursue their dreams with tenacity. As she concludes, “If she said that the book is amazing, then I feel complete… I’ve done something right.”
