The Hastings Museum has unveiled its newly renovated “Discover the Dream” exhibit, celebrating the iconic beverage Kool-Aid and its inventor, Edwin Perkins. The exhibit opened to the public on March 10, 2024, following an exclusive preview for community leaders, including local government officials and members of the Perkins family, on March 7, 2024.
Attendees expressed enthusiasm for the vibrant and interactive display, which highlights Hastings’ historical connection to Kool-Aid. The exhibit features engaging elements that invite families to participate actively. Visitors can experience a mock General Store, simulate work in a Kool-Aid factory, vote for their favorite flavors, and contribute personal memories to a digital Share Your Memories Wall.
During the opening event, Lieutenant Governor Joe Kelly emphasized the significance of community support in enhancing cultural institutions. “You take something that’s very good and outstanding to begin with — this facility — and you keep improving it,” he stated, praising the generous contributions from local benefactors and taxpayers.
The exhibit had undergone significant updates since its initial launch in 2002. Museum Director Teresa Kreutzer-Hodson noted that while the original display told the chronicle of Perkins’ invention, feedback indicated that some visitors struggled to identify the exhibit as being about Kool-Aid. The redesign aims to enhance visibility and recognition of the brand, featuring brighter graphics and refreshed storytelling.
Community Engagement and Philanthropic Support
The revitalization of the Kool-Aid exhibit was made possible through substantial community and philanthropic support. The city of Hastings contributed funding through its half-cent sales tax, with a lead construction gift from the Kitty M. Perkins Foundation. Additionally, the Hastings Museum Foundation, through the Brooking Society Campaigns and contributions from various donors, raised over $896,000 for the renovation.
During the opening, Dale Musgrave, director of the Hastings Museum Foundation, acknowledged the community’s remarkable response, with 494 donors participating in the fundraising efforts over the past eight years. The new exhibit location on the second floor allows for improved display and protection of Kool-Aid artifacts, including a newly introduced Kool-Aid Man.
Hastings Mayor Jay Beckby shared his appreciation for the museum’s role in the community, recalling his own childhood memories. He pointed out the economic benefits the museum brings, as visitors often support local businesses while exploring the facility.
A Focus on Accessibility and Future Plans
The museum’s transformation extends beyond the Kool-Aid exhibit. A new centralized collections storage area has been established, allowing the museum to better care for its extensive collection of over 51,000 objects, including photographs, books, and archival materials. This initiative aims to ensure proper preservation and accessibility for future generations.
Curator of Collections Sarah Minshew emphasized the importance of this behind-the-scenes work. “By investing in proper collections care now, we’re ensuring these stories can continue to be told, not just today, but decades from now,” she stated.
Looking ahead, the museum plans to host a community conversation later this year to gather input for a new exhibit focused on the Naval Ammunition Depot, which was included in Hastings’ half-cent sales tax initiative. With the 100th anniversary of Kool-Aid approaching in 2027, the museum aims to honor its heritage and continue celebrating the legacy of Edwin Perkins and his famous creation.
As the Hastings Museum embarks on this new chapter, the updated Kool-Aid exhibit stands as a testament to the community’s commitment to preserving and sharing its unique history.
