A new bookstore dedicated to romance novels, called Finney’s Books, is set to open in Austin, Texas, on December 13. Located at 3823 Airport Blvd., #D, the store aims to create a welcoming environment for romance readers, offering a diverse range of stories that celebrate love in all its forms. The rise in popularity of romance novels, notably fueled by platforms like BookTok, has led to a significant increase in sales within the genre. According to consumer research company Circana, romance sales are projected to double by 2025, reflecting the growing interest among readers.
Finney’s Books is not merely a retail space; it is a community hub designed for readers of all identities. Owner Cameron Lagrone emphasizes the store’s commitment to making romance literature accessible and enjoyable. “What I once thought of as outdated regressive stories have instead been a place where I’ve found stories that celebrate love and pleasure in all their forms,” she stated on the store’s website. The store plans to feature a wide variety of titles, from sweet contemporary romances to more adventurous adult works that embrace the genre’s popular tropes.
Grand Opening Celebration Scheduled
The grand opening event will take place on Saturday from 11:00 AM to 6:00 PM. Attendees will be treated to coffee provided by Please Stay Coffee and baked goods from The AniCakes Co.. The first 25 visitors will receive a complimentary branded tote bag. Additionally, customers who purchase any book will be entered into a giveaway for signed copies and curated “bookish merch bundles.” Each visitor will also receive a bookmark while supplies last.
The bookstore is named after Lagrone’s dog, who enjoys listening to audiobooks. By creating a space specifically for romance enthusiasts, Finney’s Books aims to challenge the stigma often associated with the genre. Lagrone’s vision is to foster an environment where readers can explore their passions without judgment.
As the popularity of romance novels continues to soar, independent bookstores like Finney’s are essential in curating these beloved stories. With its grand opening, Finney’s Books is poised to become a cherished part of the Austin literary landscape, inviting readers to celebrate love through literature.
