The latest analysis from the Korea Corporate Reputation Research Institute has revealed that Park Jeong Min has emerged as the leading figure in the December 2025 rising actor brand reputation rankings. He surpassed renowned actors Lee Jun Ho and Lee Je Hoon, who secured second and third place, respectively. This comprehensive study assessed over 53 million data points related to actor brands, collected between November 26 and December 26, 2025.
The research focused on various metrics, including participation, media engagement, communication, and community interaction. By evaluating consumer behavior, the institute aimed to understand the dynamics of brand reputation in the entertainment sector. The brand reputation index is derived from the analysis of online consumer habits, which significantly influence brand perception and consumption.
In this analysis, the top-ranking actor, Park Jeong Min, achieved impressive scores across the board, culminating in a brand reputation index of 5,165,198. His performance metrics included a participation index of 880,636, a media index of 1,775,836, a communication index of 1,427,370, and a community index of 1,081,356.
Lee Jun Ho followed in second place with a brand reputation index of 2,744,534. His performance featured a participation index of 143,439, a media index of 629,592, a communication index of 1,353,605, and a community index of 617,898. Meanwhile, Lee Je Hoon rounded out the top three with a total index of 2,424,471, driven by a participation index of 285,714, a media index of 870,976, a communication index of 845,336, and a community index of 422,446.
Koo Chang Hwan, the Director of the Korea Corporate Reputation Research Institute, noted, “According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place.” He highlighted that Park is currently recognized as a trendsetter in the industry.
In the rankings, Lee Jun Ho is acknowledged for his reliability as an actor, while Lee Je Hoon has solidified his position as an icon in series dramas. Yoon Kye Sang, who ranked fourth, is celebrated for his powerful acting skills, and Choi Woo Sik, in fifth place, is recognized for his expertise in romantic comedies.
The findings reflect the growing influence of consumer engagement and media presence in shaping the reputations of rising actors. As the entertainment landscape continues to evolve, the significance of data-driven insights will likely play a crucial role in determining the trajectory of these talented individuals.
