16 Handles, the popular self-serve frozen yogurt chain, is set to expand its presence in Texas with the opening of two new locations in the Greater San Antonio area. This expansion is part of a broader national strategy aimed at increasing the brand’s footprint across the United States. The new shops are expected to launch in late summer 2024, specifically near the Stone Oak neighborhood, although the exact addresses have not been disclosed.
In a recent inquiry, Fred Frey, Vice President of Franchise Development at 16 Handles, confirmed the plans but did not provide specific details regarding the franchisee responsible for these new locations. Nonetheless, he expressed enthusiasm about welcoming a new franchisee to the 16 Handles family. As the company continues to grow, updates regarding the franchisee will be shared as they become available.
Growth of 16 Handles in the Frozen Yogurt Market
Founded by Solomon Choi in 2008, 16 Handles made its mark as New York City’s first self-serve frozen yogurt shop. The brand quickly gained popularity during the frozen yogurt boom of the early 2010s, appealing to a millennial audience with its modern store design and customizable offerings. Under the leadership of Neil Hershman, who acquired the company in 2010, 16 Handles has adapted to industry changes while focusing on innovation and community engagement.
With nearly 40 locations nationwide, including four in Texas, 16 Handles has expanded its menu from the original 16 flavor options. Customers can now choose from an array of flavors such as cake batter, butter bear, and chocolate daydream, which contains no added sugar. Additionally, the menu features smoothies, milkshakes, and soft serve, alongside a variety of toppings to enhance the dessert experience.
The impending openings in San Antonio signify the brand’s commitment to reaching new markets and catering to an evolving customer base. As 16 Handles prepares to launch in the Greater San Antonio area, the excitement surrounding the new locations reflects a growing trend in the frozen yogurt industry.
This is a developing story, and further information will be provided as it becomes available. The arrival of 16 Handles in San Antonio represents not only a significant milestone for the brand but also a tasty addition for dessert lovers in the region.
