As 2026 unfolds, members of Gen Z are shaping consumer trends by gravitating toward specific fashion items, skincare brands, and technology. Recent conversations with young individuals have highlighted their preferences for gifts received over the holiday season, revealing a clear direction in styles and tech preferences that are likely to dominate the year.
Fashion Trends: Nostalgia Meets Modern Aesthetics
A notable shift in fashion sees Gen Z embracing styles reminiscent of earlier generations. Short Ugg slippers have surged in popularity, with many young consumers opting for these comfortable yet stylish footwear options. According to a 20-year-old marketing student, **Lindy Osborn**, the **$140** micro Uggs in sand were a coveted gift. “I usually use TikTok to evaluate if I want to put something on my wish list,” she mentioned, emphasizing social media’s influence on her choices.
Alo Yoga also remains a favorite among Gen Z. The brand’s accessories, including a **$74** trucker hat and a **$148** quarter zip, are sought after for their blend of comfort and style. **Mario Renzulli**, an 18-year-old content creator, expressed his enthusiasm for Alo, stating, “Quarter zips were recently trending, which made me realize how they’re a good closet staple.”
The trend towards practicality continues with slouchy tote bags. Osborn highlighted her wish for a **$139** Samo Ondoh belt bag, which is spacious enough for her laptop and essentials. Meanwhile, vintage styles are making a comeback, with **Litzy Santos**, a 26-year-old content creator, receiving a **$40** L.L. Bean Boat and Tote bag.
Skincare and Technology: The Rise of Celebrity Brands
In the realm of skincare, **Rhode**, the celebrity skincare line founded by **Hailey Bieber**, has captured the attention of Gen Z. Seven individuals interviewed named Rhode as a standout brand, with Olivia Masullo, a 21-year-old public relations coordinator, highlighting the brand’s **$72** lip-tint set as her top wish list item.
Technology continues to be a central focus for Gen Z, particularly products from Apple. The recently released **$1,099** iPhone 17 Pro and **$799** iPhone 17 have been highly requested this holiday season. **Georgia Gay**, a 19-year-old public relations student, noted her preference for the standard model, stating, “I asked for just the 17 — not the Pro — because I like the look and design of it better.”
Additionally, new AirPods, specifically the **$249** Pro 3 version, are also in high demand. **Aviya Ramji**, an 18-year-old marketing student, received a new pair as a surprise gift from her grandmother, expressing her satisfaction with the upgrade.
Luxury Purchases and Self-Gifting
Interestingly, Gen Z is not just focused on receiving gifts; many are also investing in luxury items for themselves. **Vince Do**, a 27-year-old content creator, decided to treat himself to a **$7,750** Santos de Cartier watch, marking his first significant purchase after buying a home. “I wanted something to commemorate the work year I had,” he shared.
Similarly, Osborn took advantage of holiday cash gifts to purchase a **$599** iPad Air 11, demonstrating a trend where self-gifting is becoming more prevalent among younger consumers.
As 2026 progresses, the influence of Gen Z on fashion, technology, and lifestyle choices is expected to grow. With their unique perspectives and preferences, this generation continues to reshape the market landscape, blending nostalgia with modern sensibilities.
