As December 2, 2023, approaches, nonprofits worldwide, including Serving Seniors, prepare for Giving Tuesday, a global movement dedicated to promoting charitable giving. Founded in 2012 by Henry Timms at Harvard Kennedy School’s Belfer Center, this initiative has gained momentum, encouraging communities to come together to support meaningful causes.
Serving Seniors, based in San Diego, plays a crucial role in this movement, hosting one of the few in-person events dedicated to Giving Tuesday. Volunteers from corporate partners will gather at the Gary and Mary West Senior Wellness Center to prepare holiday food baskets and practical gifts. The event runs from 9 a.m. to 4 p.m., allowing community members to contribute both time and resources.
The significance of Giving Tuesday cannot be overstated. Research indicates that nearly one-third of all donations to nonprofits occur in December, with one in four organizations raising half of their annual funds during this month. This year, Serving Seniors is particularly focused on addressing the needs of older adults, many of whom rely on fixed incomes and face increasing challenges during economic downturns.
Before making a donation, it is vital for potential donors to ensure their contributions are impactful. Donors should take the time to research nonprofits through trusted watchdog organizations such as Charity Navigator and the BBB Wise Giving Alliance. These platforms provide ratings and accountability standards that help individuals make informed decisions. Serving Seniors has achieved commendable ratings on both platforms, reflecting its commitment to transparency and responsible financial management.
To further ensure the legitimacy of a nonprofit, individuals are encouraged to verify its operating status with the Internal Revenue Service and state nonprofit registries. In California, the Attorney General oversees charitable organizations, ensuring they meet legal standards. Donors should avoid unsolicited requests for donations through social media or text messages and instead visit the nonprofit’s official website for information.
Using secure payment methods like credit cards or checks is advisable, as these transactions are easily tracked. Keeping records of donations and regularly reviewing bank statements can prevent unintentional charges or misunderstandings regarding recurring donations.
While crowdfunding platforms can provide support for various causes, donors should approach these with caution. Unlike established nonprofits, individuals setting up crowdfunding accounts may not need to provide proof of legitimacy. Serving Seniors makes its latest annual report and financial data readily accessible on its website, demonstrating its commitment to transparency.
With approximately 1.5 million nonprofit organizations in the United States, many are dedicated to solving real community issues. Serving Seniors exemplifies this commitment by addressing the pressing needs of older adults. Melinda Forstey, president and chief executive officer of Serving Seniors, emphasizes the transformative impact of community support. After 16 years with the organization, she has witnessed firsthand how contributions can significantly improve the lives of individuals facing unforeseen challenges.
As the holiday season approaches, the spirit of Giving Tuesday serves as a reminder of the power of collective action. By coming together to support those in need, individuals and businesses can foster a sense of shared purpose and collaboration. Forstey highlights the importance of every donation, believing that every senior deserves support, especially during this time of year.
In this season of giving, consider how your contributions can make a meaningful difference in the lives of others. The potential to create positive change begins with a single act of generosity.
