Chrysler, an iconic American automotive brand, celebrated its centenary in 2025. While the company is recognized for notable models, including the jet-powered Chrysler Turbine car and the HEMI-equipped Chrysler 300C, several vehicles from the 1980s remain largely forgotten. These models, overshadowed by the rise of Japanese imports and the challenges of the American auto industry during that era, still hold unique appeal for collectors and enthusiasts alike.
This article revisits five underappreciated Chrysler cars from the 1980s, exploring their features, production history, and why they have faded from public consciousness. Despite their obscurity, these vehicles reflect a fascinating chapter in Chrysler’s long history, offering a glimpse into the styling and engineering trends of the time.
Chrysler TC by Maserati
The Chrysler TC by Maserati stands out as a unique collaboration between American and Italian automotive engineering. Launched in 1989, this convertible was marketed as a luxury sports car, featuring a distinctive design and several engine options. The TC was equipped with a turbocharged 2.2-liter inline-four engine, producing 160 horsepower, while a more powerful Maserati-derived engine option offered 200 horsepower.
Despite its luxury positioning, the TC struggled to resonate with consumers. Priced at $33,000 in its debut year—equivalent to over $86,000 today—it was seen as overpriced when compared to the Chrysler LeBaron, which cost significantly less. Production lasted only three years, with approximately 7,300 units sold, and today, the TC can be found at auctions for under $15,000, appealing to those seeking an interesting piece of automotive history.
Chrysler Executive Limousine
Another rare entry from Chrysler’s 1980s lineup is the Executive Limousine, with only around 1,500 units produced. Built on the Chrysler K-car platform, this vehicle featured a unique combination of a LeBaron Coupe front and a four-door rear, resulting in a stretched limousine with a 131-inch wheelbase.
Introduced in 1983 at a starting price of $21,900—approximately $71,400 today—the Executive Limousine was relatively affordable for its class. It included amenities such as a powered glass partition and seating for up to seven passengers. Initially powered by a Mitsubishi-sourced 2.6-liter inline-four engine with just 93 horsepower, the model later featured a turbocharged engine option that delivered 146 horsepower. Today, these limousines can often be acquired for around $10,000, making them an accessible option for those interested in classic vehicles.
Chrysler Conquest
The Chrysler Conquest, born from a partnership with Mitsubishi through Diamond Star Motors, is another model that warrants attention. Essentially a rebadged Mitsubishi Starion, the Conquest offered robust performance, particularly in its flagship TSi variant, which boasted a turbocharged four-cylinder engine producing 176 horsepower. It could accelerate from 0 to 60 mph in just 8 seconds, a commendable figure for a sports coupe of its time.
The arrival of a widebody model in 1986 further emphasized its sporty appeal, featuring aggressive styling and 16-inch alloy wheels. Despite its performance credentials, the Conquest struggled in sales, overshadowed by more popular Japanese competitors. Today, well-maintained examples of the Conquest can be found at auctions for between $10,000 and $20,000.
Chrysler Laser Turbo
The Chrysler Laser Turbo entered the market as the brand’s first sports car, albeit with a front-wheel-drive hatchback design. Available with either a naturally aspirated 2.2-liter engine or a turbocharged variant producing 142 horsepower, the Laser was notable for its advanced features. It included a digital dashboard and optional voice alert systems, highlighting Chrysler’s attempt to innovate during a challenging period.
Despite producing 147,396 units over three years, the Laser did not achieve lasting success and was ultimately discontinued. Its sporty nature and unique features make it a curious piece of Chrysler’s history, though examples are often overshadowed by more popular models.
Chrysler Fifth Avenue
The Chrysler Fifth Avenue represented luxury and comfort in the 1980s. Once a flagship vehicle for the brand, the Fifth Avenue was known for its plush interiors and refined styling. By the time of its twelfth generation, the model had evolved into a more compact luxury sedan, yet it retained a regal presence on the road.
The Fifth Avenue featured a spacious interior with button-tufted seats, shag carpeting, and numerous amenities, including power locks and windows. Priced at an additional $1,244 for the Fifth Avenue package, it offered a luxurious experience that made it a popular choice for buyers. Today, these classic sedans can still be found at reasonable prices, often under $10,000, making them an attractive option for collectors.
As Chrysler continues to evolve, these five models from the 1980s remind enthusiasts of the brand’s diverse offerings during a time of significant change within the automotive industry. Rediscovering these forgotten gems not only highlights Chrysler’s rich history but also presents opportunities for collectors and automotive aficionados to appreciate the craftsmanship and design of an era long past.
