As the countdown to the 2026 FIFA World Cup begins, discussions are intensifying around the role of sports diplomacy in shaping economic and social landscapes. The upcoming tournament, co-hosted by the United States, Mexico, and Canada, is projected to generate an economic impact of approximately $30 billion, according to Andrew Giuliani, Executive Director of the White House Task Force on the FIFA World Cup 2026. Giuliani shared these insights during an event held by the Atlantic Council on December 4, 2025.
The event, themed “Beyond the Game: The New Frontiers of Sports Diplomacy,” brought together foreign diplomats, U.S. officials, and notable figures from the world of soccer to highlight the multifaceted opportunities that major sporting events provide. Giuliani emphasized the importance of ensuring safety and security for both local attendees and international visitors, a sentiment echoed by U.S. Representative Sydney Kamlager-Dove (D-CA). Kamlager-Dove pointed out that sports diplomacy opens doors to economic opportunities, particularly in tourism, job creation, and infrastructure development.
Emphasizing Safety and Security
Giuliani outlined the task force’s focus on creating a welcoming atmosphere while maintaining stringent security measures. He announced that the administration plans to unveil its security strategy soon, which will include a new FIFA Priority Appointment Scheduling System aimed at expediting visa applications for ticket holders. “This is a perfect example of balancing safety and security,” he stated, underlining the significance of showcasing American values and culture during the tournament.
The World Cup is also seen as a platform that highlights the United States’ commitment to sports and community engagement. Major League Soccer Commissioner Don Garber noted that the event will showcase the growth of soccer in the U.S., particularly among women and youth.
Soccer as a Catalyst for Global Connections
Kamlager-Dove further elaborated on the unifying power of sports, stating, “Sport is a great equalizer in an incredibly unequal world.” She advocated for leveraging sports diplomacy to address pressing global issues, such as access to clean water and food security. Victor Montagliani, President of the Confederation of North, Central America and Caribbean Association Football, referred to soccer as a reliable diplomatic platform, where political differences can be set aside on the pitch.
The sentiment of unity among nations was echoed by Princess Reema Bandar Al-Saud, the Saudi ambassador to the United States, who emphasized the role of soccer in fostering human connections. “There are wars all around the world, but this is the pitch where people can come and forget all of that,” she remarked.
Kansas City Mayor Quinton Lucas also highlighted the collaborative efforts among political leaders from different parties as they prepare for the World Cup. He noted that the sporting event has encouraged relationships that are often absent in American politics, demonstrating the capacity of sports to bridge divides.
The discussion around the World Cup’s potential extends beyond immediate economic benefits. Montagliani pointed out the importance of the event in fostering social inclusion and highlighting the growth of women’s soccer. Princess Al-Saud called for increased investments in women’s sports, asserting that young women deserve equal opportunities to compete.
The 2026 FIFA World Cup, therefore, represents a significant moment not just for sports but also for diplomacy and international cooperation. As preparations continue, the focus on leveraging the event for broader societal benefits is paramount, promising to leave a lasting legacy in the host countries and beyond.
