The Vermont Ski Areas Association has introduced its first poster since 2020 for the Ski Vermont campaign, focusing on the theme of “après ski.” This new initiative aims to entice ski enthusiasts to explore the vibrant culture and experiences offered by Vermont’s ski resorts.
The poster, which showcases the state’s picturesque winter landscapes, highlights various activities available after a day on the slopes. It aims to capture the essence of Vermont’s ski scene, promoting not only skiing but also the social experiences that follow.
Reviving Interest in Winter Sports
The release of the new poster is strategically timed as the winter season approaches. According to the Vermont Ski Areas Association, the objective is to revitalize interest in skiing and snowboarding in the region. With many facilities having adapted to meet health guidelines, the association emphasizes a safe and enjoyable experience for all visitors.
Skiing has long been a hallmark of Vermont’s winter tourism, drawing crowds to its renowned resorts. This year, the association is particularly focused on the après ski experience, which includes dining, live music, and relaxation opportunities that complement the physical activity of skiing.
Encouraging Local Tourism
The marketing effort is expected to benefit local businesses that rely on winter tourism. By promoting a well-rounded experience, the Vermont Ski Areas Association hopes to attract both seasoned skiers and newcomers. The association’s initiatives aim to showcase the community’s warmth and hospitality, providing a compelling reason for visitors to choose Vermont as their winter destination.
As winter approaches, the Ski Vermont campaign is poised to engage both locals and tourists, highlighting the unique offerings of the state’s ski areas. With the new poster serving as a visual reminder of the joys of winter sports and the community that surrounds them, the association is optimistic about a successful season ahead.
