BREAKING: The New 96.1 in Buffalo has officially launched its all-Christmas music format, igniting the holiday spirit across Western New York! The station flipped to non-stop festive tunes over the weekend, kicking off the celebrations with a lively morning show featuring host Dave Fields and special guests.
Listeners can expect to hear their favorite holiday classics 24/7 leading up to Christmas Day and beyond. Fields emphasized the station’s commitment to bringing early holiday cheer, stating, “We know people of Western New York love hearing Christmas music, especially right after Halloween. We wanted to get a jump on the holiday season.”
The kickoff event on Monday was a festive affair, featuring Joshua Vacanti from The Voice, local musical artists, and even a surprise visit from Santa Claus. The celebration resonated deeply with listeners, reminding them of the joy and nostalgia that Christmas music brings to families.
In addition to the music, The New 96.1 is also spearheading a meaningful initiative this holiday season. The station is hosting a Cans for Christmas food drive in partnership with St. Luke’s Mission of Mercy. The drive aims to collect non-perishable food items from now until December 14, with drop-off locations throughout Western New York, including Vidler’s in East Aurora and the law offices of William Mattar. Fields expressed the importance of giving back during the holidays, stating, “We’re collecting non-perishable food items now through December 14.”
As listeners tune in for their holiday favorites, they are invited to share their song requests through The New 96.1 app, ensuring the celebration remains interactive and personal. Fields shared his own cherished memory tied to Christmas music, recalling, “My biggest one is Little Drummer Boy. Every time I hear that song, it brings me back to that memory.”
The response to the all-Christmas music format has been overwhelmingly positive, with fans eager to immerse themselves in the festive atmosphere. The New 96.1 is set to be the soundtrack of the season, fostering community spirit and emotional connections through beloved holiday songs.
Stay tuned to The New 96.1 for continuous Christmas music and updates on the Cans for Christmas drive. This is just the beginning of a joyous holiday season in Buffalo!
