UPDATE: Devils Backbone Distilling Co. has just announced a striking redesign for its popular ready-to-drink cocktail, Smash. The new packaging is set to hit shelves this week, bringing a “fresh squeezed” aesthetic that aims to capture consumer attention while keeping the same beloved taste.
The redesign comes as part of a broader strategy to rejuvenate the brand and engage a wider audience. Consumers can expect to see the revamped Smash beverage in stores starting this week, featuring vibrant colors and eye-catching graphics that reflect the drink’s refreshing character.
This update is significant for the Nelson County-based distillery, which has gained acclaim for its innovative products. The Smash cocktail, known for its convenience and taste, remains a favorite among ready-to-drink options, appealing to both casual drinkers and cocktail enthusiasts alike.
As the beverage market continues to evolve, Devils Backbone is positioning itself to capture a larger share of the ready-to-drink segment. The new look not only modernizes the Smash brand but also aligns with current consumer trends favoring visually appealing packaging.
Consumers and fans are encouraged to keep an eye out for the new Smash cans as they launch in stores. This rebranding initiative reflects Devils Backbone’s commitment to quality and innovation, and it promises to enhance the overall consumer experience.
Stay tuned for more updates as the redesigned Smash hits the shelves. This launch not only marks a new chapter for the brand but also offers an exciting opportunity for fans to enjoy their favorite cocktail in a fresh new look.
