UPDATE: In a dramatic shift to regain its foothold in Europe, Ford has just announced a strategic partnership with Renault to develop and manufacture new electric vehicles (EVs). This urgent move comes as Ford faces a staggering decline in sales, delivering just 256,750 cars in the first ten months of 2025, leading to a dismal 2.9 percent market share.
Ford’s alliance with Renault marks a pivotal moment for the automaker, which has struggled after discontinuing iconic models such as the Ka, Fiesta, Focus, and Mondeo. The partnership aims to accelerate Ford’s entry into the competitive EV market, with two new models set to be built on Renault’s Ampere platform, slated for release in early 2028.
These forthcoming vehicles will feature “authentic Ford-brand DNA,” according to company officials, ensuring they stand out from their Renault counterparts. While specific details about the models remain under wraps, they are expected to be smaller EVs, potentially including a hatchback and a crossover based on the Renault 4.
The urgency of this collaboration cannot be overstated. As Ford grapples with the fallout from a 90 percent decline in market share over the past two decades, this partnership with Renault represents a crucial lifeline. The automaker’s efforts to pivot from traditional combustion engines to fully electric models reflect a significant industry trend and consumer demand for sustainable vehicles.
Ford’s strategy goes beyond just passenger cars; the company is also exploring joint development of small commercial vehicles with Renault. This dual focus aims to consolidate their presence in Europe’s fiercely competitive automotive landscape.
While the collaboration presents a path forward, challenges remain. The upcoming EVs will likely carry a higher price tag compared to their internal combustion engine (ICE) predecessors, which may hinder Ford’s ability to reclaim lost market share. Additionally, the cost of building EVs remains significantly higher, raising concerns about profit margins.
As Ford navigates this critical transition, the automotive industry and consumers alike will be watching closely. With expectations high for innovation and performance, the success of these new models could redefine Ford’s future in Europe.
Stay tuned for more updates as this story develops, and share your thoughts on Ford’s bold new direction in the comments below.
