UPDATE: Myrtle Beach, SC, is rapidly positioning itself as a potential new hub for the film industry, spurred by an active production currently underway along the Grand Strand. Authorities confirm that Visit Myrtle Beach is actively promoting the coastal area to attract filmmakers, leveraging its stunning and diverse landscapes.
Visit Myrtle Beach President Stuart Butler highlighted the unique appeal of the area, noting, “When you think about the different types, from the beaches, inlands, and the old plantation buildings, we really have a lot of diverse types of scenery here that make it great.” This initiative aims not only to enhance the local economy but also to establish the region as a go-to location for film shoots.
As part of its efforts, Visit Myrtle Beach assists production crews by facilitating connections with local resources, including hotels, caterers, and florists. Butler emphasized the significant economic impact of these productions, stating, “Especially in the off-season, if you look at the production that’s happening right now, it’s a six-week shoot with over 50 crew members staying in our hotels, eating at our restaurants, and visiting our attractions.”
The influx of film crews also supports local talent, providing opportunities for residents in the production industry. Butler explained that local hiring is prioritized, thus directly benefiting the community.
A noteworthy trend is emerging in the film industry known as “set jetting,” where viewers travel to locations featured in films and TV shows. Butler noted, “Film production not only has a direct economic impact, but there’s also a big trend right now called ‘set jetting’ where people who see TV shows and movies want to visit the places that those are shot.”
Movie producer Ralph McCloud added that productions filmed in Myrtle Beach could attract future visitors from afar. “Then down the line, someone’s in Chicago or North Dakota watching a movie about Myrtle Beach, ‘hey, I’ve never been there, let’s look into it,’” McCloud stated. This highlights the long-term potential of Myrtle Beach as a travel destination linked to its burgeoning film industry.
The logistical advantages of the region are also significant. McCloud pointed out that “you can be at the ocean, you can be in the waterway, you can be on a farm or a plantation, all within 15 to 20 minutes of each other, and there’s a ton of accommodations.” This accessibility makes Myrtle Beach an attractive option for film crews needing to work across diverse settings.
In a further endorsement of Myrtle Beach’s growing reputation, the South Carolina Film Commission has begun to recommend the area as a filming location. The state has previously hosted iconic productions such as “The Notebook,” “Forrest Gump,” “The Righteous Gemstones,” and “Outer Banks.”
To bolster these efforts, Visit Myrtle Beach plans to launch a new website later this year, providing comprehensive information for filmmakers interested in the Grand Strand.
As the film production continues to thrive in Myrtle Beach, the community eagerly anticipates the benefits that this burgeoning industry will bring. With local businesses likely to see increased revenue and job opportunities for residents, the immediate impact of this initiative is both promising and exciting.
Stay tuned for more updates as this story develops, and consider planning a visit to Myrtle Beach, where the film industry and tourism are on a collision course toward a bright future.
