UPDATE: A new government survey reveals that artificial intelligence, K-culture, and the concept of “authentic self” are dominating online discussions in South Korea this year. Released on December 31, the 2026 Sociocultural Trends survey from the Ministry of Culture, Sports and Tourism indicates a significant shift in public interest, with AI mentions surging by 44% compared to last year.
The report highlights that online conversations surrounding AI encompass critical topics such as security, policy, and regulation. These findings reflect both the public’s fascination with the convenience of AI technologies and growing concerns over job displacement, safety, and fairness.
In another notable trend, mentions of K-culture have increased by 31%, driven by global excitement for content like the animated series K-Pop Demon Hunters. This trend also includes associated terms like hanbok, K-pop, Korean cuisine, and idols, showcasing the cultural impact that extends beyond South Korea.
Additionally, discussions around the “authentic self” concept—focused on individual identity and personal life choices—rose by 10% this year. Keywords related to this trend include individual, identity, choice, and self-determination.
The survey analyzed a staggering 538 million pieces of online data sourced from news articles, social media, online communities, and video platforms from January through November 2023.
Lee Jeong-eun, director of digital communication at the ministry, emphasized that these insights will help the government better anticipate public demand and enhance practical communication strategies.
The findings also point to a growing interest in health management, consumption patterns, and fostering relationships and empathy among South Koreans. As the digital landscape evolves, these trends highlight the shifting priorities and concerns of the population.
As South Korea navigates these changes, the implications for industries ranging from technology to entertainment are profound. Stay tuned for further updates on how these trends will shape the future of the nation and its cultural narrative.
