Hong Kong’s annual Filmart industry platform marks its 30th edition from March 17 to 20, 2026, showcasing its evolution from a marketplace to a comprehensive media powerhouse. This year’s event aims to position itself at the forefront of global entertainment, while reflecting on its origins and significant transformations since its inception in 1997.
Launched just weeks before Hong Kong’s return to Chinese sovereignty on July 1, 1997, Filmart debuted during a period of uncertainty. Attendees were anxious about the future of the city and its film industry, which had historically driven creative and economic growth. The late 1990s saw a marked decline in local box office numbers and production, leading to a diminishing reputation as the “Hollywood of the East.” However, the Hong Kong Trade and Development Council (HKTDC) recognized an opportunity to position Hong Kong as a vital link between Chinese-language cinema and international markets.
The foresight of HKTDC proved accurate as the mainland Chinese film industry expanded rapidly, establishing China as the world’s second-largest film market within 15 years. Filmart adapted by embracing trends like pan-Asian co-productions and the emergence of streaming platforms.
Adapting to the Changing Landscape
As it celebrates 30 years as Asia’s leading content marketplace, Filmart is also shifting towards a more comprehensive entertainment ecosystem. According to Candas Yeung, associate director of the HKTDC’s service promotion department, “Filmart is transforming from a content marketplace to a platform that serves the entire entertainment ecosystem.”
To facilitate industry growth, the event will focus on cutting-edge technology, strategic partnerships, and innovative resources. With predictions from PwC estimating that artificial intelligence (AI) will contribute $15.7 trillion to the global economy by 2030, Filmart aims to be at the forefront of this technological revolution. Yeung emphasizes that the platform will showcase emerging AI players such as KlingAI, Minimax, Xuanjia Technology, and Daogu Culture.
“AI is transforming film and entertainment content production and reshaping the future of storytelling,” Yeung notes. The upcoming Filmart will introduce an AI Hub featuring enhanced programming and hands-on workshops to equip participants with practical knowledge and skills in this rapidly changing field.
Expanding Opportunities in Intellectual Property
Another significant development for Filmart has been the expansion of its Intellectual Property (IP) Catalogue. In 2025, this section evolved from a simple showcase to a fully functional marketplace, enabling creators to upload over 1,600 IPs, including feature films, TV programs, and animations. Yeung highlights improvements that enhance user experience, such as advanced filter options that clarify production stages and facilitate connections with buyers, investors, and distributors.
The growth of Chinese-language cinema, particularly in animation, has also been noteworthy. The success of Ne Zha 2, which grossed an estimated $2.2 billion globally, exemplifies this trend. Filmart will host a panel titled “The Power of IP in Animation,” featuring representatives from leading companies like Warner Bros Discovery, alongside discussions on market trends and opportunities.
Furthermore, panels such as “Harnessing Youth Engagement: Oshikatsu, Healing Economy and IP Marketing” will delve into the intersection of pop culture, youth engagement, and the wellness industry. This exploration aims to help brands tap into the emotional drivers that influence consumer behavior, fostering deeper connections with younger audiences.
Yeung emphasizes that understanding these trends is crucial for brands seeking to enhance their presence in the market. “We want to promote AI adoption and foster collaboration between content creators and technology specialists,” she states.
In summary, Filmart’s founding mission of positioning Hong Kong as a bridge between markets remains central. As it looks to the future, the event encourages all attendees to engage with emerging trends and seize the unique opportunities that Hong Kong offers as a nexus for East and West, and Chinese mainland and international markets. Filmart continues to be a pivotal platform for expanding reach across Asia and beyond.
